Ankor Insurance Company Ltd.

Ankor is a new Israeli insurance company that began operating in 2025. The company operates in the general (non-life) insurance lines and works exclusively through insurance agents and brokers.

The company received its insurer license from the Capital Market, Insurance and Savings Authority in August 2024, and sold its first policy in March 2025.

Ankor was founded on the belief that the work of an insurance company can be done differently. The company is built on a commitment to stand by policyholders and agents in times of crisis and uncertainty and believes that the foundation for success lies in reliable, fair, and prompt service.

Ankor’s activity is based on six core values: Personal attention - understanding customer needs and tailoring service accordingly; Mutual respect - treating every person with respect while maintaining privacy and confidentiality of information; Transparency and fairness - providing clear and complete information, acting with integrity toward customers, and developing products in accordance with their changing needs; Professionalism - ensuring a high level of service for policyholders and agents; Innovation - continuously developing insurance solutions tailored to our customers’ needs; and Availability - accessibility through a variety of communication channels, alongside compliance with defined and published service metrics.

In addition to these values, Ankor operates according to several principles that guide its work model, particularly in relation to insurance agents: Partnership - viewing the agent as a true partner in the journey, rather than merely a distribution channel; Transparency - disclosure of sales and commission data; and Efficiency - reducing bureaucracy and bottlenecks in work processes, in order to provide a prompt response to service needs and real-time policyholder events. All of these are supported and enabled, among other things, by the use of innovative technology and advanced tools.

Ankor operates as an agents’ company in the fullest sense of the term. The insurance agent is not merely a distribution channel, but a true partner in the journey. The company has built a work model that gives agents operational independence, full and immediate transparency regarding sales and commissions, and efficient work processes that reduce bottlenecks. This approach is intended to enable agents to handle real-time policyholder events quickly and accessibly, based on the understanding that the agent’s success is the company’s success. Ankor invests in a work environment and agent experience that differ from what is customary in the industry, with personal guidance, ongoing support, and infrastructure built specifically to serve the agent and their customers.

Ankor operates in motor insurance (compulsory, comprehensive, and third-party), home insurance, and business insurance. The company offers a range of insurance solutions for private customers and businesses across various sectors, while adapting the coverage structure and policy to the specific needs of each customer.

Ankor was built from the ground up as a technology-based insurance company, positioning it at the forefront of the insurance industry in Israel. The company operates on a full cloud-based infrastructure, with a comprehensive core system that centralizes all key functions in one unified, available, and accessible environment. Ankor makes extensive use of artificial intelligence (AI) throughout its core processes, with the aim of improving response times and providing agents and policyholders with a fast, accurate, and personalized service experience.

Management and Shareholders

• CEO: Uri Omid

• Chairman of the Board: Kobi Navon

• Shareholders: Uri Omid and O.T.O. Management and Holdings Ltd.; Oren Cohen; Phoenix Financials Ltd.; and others.